Numbers are a difficult thing to ignore. In any social situation, it is generally understood that quantity prevails. Many have bought into this idea on the microblogging service Twitter, and have lusted after large amounts of followers to the point of paying for a report about how one user managed 19,000 followers in 30-days. While many people are placing stock in the number of followers they have ammassed on the emergent and just-about-mainstream social network Twitter, they are missing out on Twitter’s most valuable asset.
Twitter’s search feature is buy far Twitter’s most valuable asset, and could possibly be the internet’s most valuable asset as well. Being able to do a search and see who is talking about that specific term in real time is an invaluabe resources to marketers, businesses, customer service reps, and anyone else searching for the term. Twitter search’s sister resource, Twitter trends, also provides incredible value in showing the most tweeted terms or hashtags at any given time.
So, why exactly is Twitter’s search and trends feature the real source of Twitter Power? Other than the reasons mentioned regarding businesses and customer satisfaction tracking, Twitter search could be the jackpot that Twitter users and analysts have been speculating about for such a long time. Being able to see who is talking about a certain term or product in real time is such a valuable asset to businesses and I would not be surprised to see an incorporated PPC contextual ad feature implemented in the near future giving businesses the option to compete against eachother to be scene for certain search terms and trends.
For a few thoughts on why search.twitter.com is the most valuabe website on the internet, and how Twitter is already incorporating “advertising” – check out Gary Vaynerchuck’s video and TheNextWeb respectively.