Ben Kauffman, entrepreneur and founder of mophie and Kluster, has struck again. Quirky.com is somewhat of a follow through on Ben’s original mental concept of Kluster. Kluster was originally meant to be a platform where ideas and inventors collaborated with designers, engineers, creative namers, etc on product ideas. Kluster quickly morphed into an online collaboration platform and their software is now used by many for such collaboration. Kluster’s NameThis.com has seen moderate success for both business owners seeking to name their product or business.
Quirky.com takes a few elements of both of the Kluster platforms and combines them into one stunning product development service. Quirky.com’s main purpose is to address the common inventor’s conundrum. People have ideas, but lack the capital and perhaps innovative improvements and feedback needed to bring that product to the market. For $99 (in keeping with the Kluster pricing tradition at NameThis) an inventor can submit their product idea and the Quirky community then votes and comments and makes suggestions about the product. If the product is a good enough idea, it goes into production and is sold – and the inventor is paid a percentage of the earnings. All development costs are bore by Quirky. In addition to being a sweet deal for the inventor, community members also have the chance to earn based on their input and overall influence on the product – which is magically determined by the Quirky machine. Naturally, Quirky also makes out well by bringing potentiall revolutionary and successful products to market that may have otherwise laid lonely on the inventor’s mental storyboard. Quirky is is sure to be turning out a bunch of products that consumers didn’t know they needed until they were created.
For a great explanation on Quirky in 30 seconds, check the video below.
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Thanks for the writeup. You should have started the post with FIRST!!
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ethan Reply:
May 19th, 2009 at 1:51 pm
That I should have. And so I did.
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